This article is a behemoth. Scroll down to find my favorite brands in each of the following categories:
- Infant & Toddler Girl
- Basics
- Tops & Bottoms
- Dress & Skirts
- Sweaters & knits
- Outerwear
- Infant & Toddler Boy
- Basics
- Tops & Bottoms
- Sweaters & Knits
- Outerwear
- Beautifully Curated Shops
- Brands That Are Hit or Miss
- Budget Options
- Pricier Options
The Best Clothing Brands for Baby Girls (NB – 24m)
The Best Infant & Toddler Girl Basics
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- Quincy Mae – Organic cotton baby basics featuring minimalist designs and beautiful colors. Designed by the Rylee + Cru team and sold at a lower price point.
- Fin & Vince – Charming, timeless, and heirloom quality basics.
- Zara – Affordable, stylish, and practical clothing with a European feel.
- H&M – Affordable, stylish, and practical clothing with a European feel.
- Jamie Kay – Vintage-inspired clothing made from the softest fabrics. Shipped worldwide from New Zealand.
- Kate Quinn – Organic cotton basics in beautiful earth tones and subtle prints.
- Wheat – Simple, practical, and sweet Scandinavian clothing for kids. Ships from Canada.
- KidWild – Beautiful, gender neutral organic basics. On the pricier side.
- Phil & Phae – Comfy chic European basics.
- Les Gamins – Simple, casual, well-made, gender neutral basics in on trend colors.
- Gray Label – Organic apparel for little minimalists. Ships from the Netherlands.
- Monica + Andy – Easy basics in super soft organic fabrics.
- Childhoods Clothing – Cozy, quality, sometimes-sporty-sometimes-sweet, American-made pieces in lovely colors and prints.
- Cotton On – Affordable, stylish, and practical clothing in bolder (unbranded) patterns and cool soothing colors.
- Lil Legs Baby – Quality leggings and basics at an affordable price point.
- Love’dbaby – Simple organic cotton basics in organic colors and neutrals.
- Colored Organics – Simple organic cotton basics in organic color and neutrals.
- Kyte Baby – Stretchy, soft, jewel-toned and neutral basics.
- Gap – Classic Americana style (that can sometimes be hit or miss.)
- Hanna Andersson – Mostly bright and bold (but sometimes subtler) organic cotton basics.
- Primary – Simple cotton basics in brighter colors and some neutrals.
- Chaboukie – Ethically-made gender neutral basics (tees and leggings, especially). On the pricier side.
The Best Infant & Toddler Girl Tops & Bottoms
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- Zara – Affordable, stylish, and practical clothing with a European feel.
- H&M – Affordable, stylish, and practical clothing with a European feel.
- Jamie Kay – Vintage-inspired clothing made from the softest fabrics. Shipped worldwide from New Zealand.
- Fin & Vince – Charming, timeless, and heirloom quality basics.
- Quincy Mae – Organic cotton baby basics featuring minimalist designs and beautiful colors. Designed by the Rylee + Cru team and sold at a lower price point.
- Riley + Cru – Comfortable, artful, imaginative prints and patterns in subtle and beautiful colors. Definitely on the pricier side.
- Go Gently Nation – Gorgeous, gauzy basics made sustainably in the USA. Quite pricey.
- Wheat – Simple, practical, and sweet Scandinavian clothing for kids. Ships from Canada.
- Gap – Classic Americana style (that can sometimes be hit or miss.)
- Lulu + Roo – Comfortable, quality, somewhat athletic-inspired clothing handmade in the USA. On the pricier side.
- Childhoods Clothing – Cozy, quality, sometimes-sporty-sometimes-sweet, American-made pieces in lovely colors and prints.
The Best Infant & Toddler Girl Dresses & Skirts
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- Zara – Affordable, stylish, and practical clothing with a European feel.
- Quincy Mae – Organic cotton baby basics featuring minimalist designs and beautiful colors. Designed by the Rylee + Cru team and sold at a lower price point.
- Jamie Kay – Vintage-inspired clothing made from the softest fabrics. Shipped worldwide from New Zealand.
- Lulu + Roo – Comfortable, quality, somewhat athletic-inspired clothing handmade in the USA. On the pricier side.
- Wheat – Simple, practical, and sweet Scandinavian clothing for kids. Ships from Canada.
- Riley + Cru – Comfortable, artful, imaginative prints and patterns in subtle and beautiful colors. Definitely on the pricier side.
- Alice + Ames – Simple, ballet-inspired dresses in beautiful colors.
- Childhoods Clothing – Cozy, quality, sometimes-sporty-sometimes-sweet, American-made pieces in lovely colors and prints.
- Fin & Vince – Charming, timeless, and heirloom quality basics.
- Go Gently Nation – Gorgeous, gauzy basics made sustainably in the USA. Quite pricey.
- H&M – Affordable, stylish, and practical clothing with a European feel.
- Gap – Classic Americana style (that can sometimes be hit or miss.)
- Monica + Andy – Easy basics in super soft organic fabrics.
The Best Infant & Toddler Girl Sweaters & Knits
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- Zara – Affordable, stylish, and practical clothing with a European feel.
- Fin & Vince – Charming, timeless, and heirloom quality basics.
- Jamie Kay – Vintage-inspired clothing made from the softest fabrics. Shipped worldwide from New Zealand.
- Go Gently Nation – Gorgeous, gauzy basics made sustainably in the USA. Quite pricey.
- Wheat – Simple, practical, and sweet Scandinavian clothing for kids. Ships from Canada.
- H&M – Affordable, stylish, and practical clothing with a European feel.
- Gap – Classic Americana style (that can sometimes be hit or miss.)
- Monica + Andy – Easy basics in super soft organic fabrics.
- Riley + Cru – Comfortable, artful, imaginative prints and patterns in subtle and beautiful colors. Definitely on the pricier side.
The Best Infant & Toddler Girl Outerwear
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- Patagonia – Extremely well-made (and trendy!) outdoor clothing.
- Wheat – Simple, practical, and sweet Scandinavian clothing for kids. Ships from Canada.
- Zara – Affordable, stylish, and practical clothing with a European feel.
- The North Face – Well-made outdoor clothing.
- H&M – Affordable, stylish, and practical clothing with a European feel.
- Mori – Well-made “pramsuits” in simple colors.
- Gap – Classic Americana style (that can sometimes be hit or miss.)
The Best Clothing Brands for Infant & Toddler Boys (NB – 24m)
The Best Infant & Toddler Boy Basics
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- Fin & Vince – Charming, timeless, and heirloom quality basics.
- Quincy Mae – Organic cotton baby basics featuring minimalist designs and beautiful colors. Designed by the Rylee + Cru team and sold at a lower price point.
- Kate Quinn – Organic cotton basics in beautiful earth tones and subtle prints.
- KidWild – Beautiful, gender neutral organic basics. On the pricier side.
- Phil & Phae – Comfy chic European basics.
- Zara – Affordable, stylish, and practical clothing with a European feel.
- H&M – Affordable, stylish, and practical clothing with a European feel.
- Wheat – Simple, practical, and sweet Scandinavian clothing for kids. Ships from Canada.
- Les Gamins – Simple, casual, well-made, gender neutral basics in on trend colors.
- Gray Label – Organic apparel for little minimalists. Ships from the Netherlands.
- Childhoods Clothing – Cozy, quality, sometimes-sporty-sometimes-sweet, American-made pieces in lovely colors and prints.
- Jamie Kay – Vintage-inspired clothing made from the softest fabrics. Shipped worldwide from New Zealand.
- Cotton On – Affordable, stylish, and practical clothing in bolder (unbranded) patterns and cool soothing colors.
- Love’dbaby – Simple organic cotton basics in organic colors and neutrals.
- Colored Organics – Simple organic cotton basics in organic color and neutrals.
- Kyte Baby – Stretchy, soft, jewel-toned and neutral basics.
- Gap – Classic Americana style (that can sometimes be hit or miss.)
- Hanna Andersson – Mostly bright and bold (but sometimes subtler) organic cotton basics.
- Primary – Simple cotton basics in brighter colors and some neutrals.
- Monica + Andy – Easy basics in super soft organic fabrics.
- Chaboukie – Ethically-made gender neutral basics (tees and leggings, especially). On the pricier side.
The Best Infant & Toddler Boy Tops & Bottoms
-
- Zara – Affordable, stylish, and practical clothing with a European feel.
- H&M – Affordable, stylish, and practical clothing with a European feel.
- Wheat – Simple, practical, and sweet Scandinavian clothing for kids. Ships from Canada.
- Fin & Vince – Charming, timeless, and heirloom quality basics.
- Go Gently Nation – Gorgeous, gauzy basics made sustainably in the USA. Quite pricey.
- Riley + Cru – Comfortable, artful, imaginative prints and patterns in subtle and beautiful colors. Definitely on the pricier side.
- Gap – Classic Americana style (that can sometimes be hit or miss.)
- Quincy Mae – Organic cotton baby basics featuring minimalist designs and beautiful colors. Designed by the Rylee + Cru team and sold at a lower price point.
- Lulu + Roo – Comfortable, quality, somewhat athletic-inspired clothing handmade in the USA. On the pricier side.
- Childhoods Clothing – Cozy, quality, sometimes-sporty-sometimes-sweet, American-made pieces in lovely colors and prints.
The Best Infant & Toddler Boy Sweaters & Knits
-
- Zara – Affordable, stylish, and practical clothing with a European feel.
- H&M – Affordable, stylish, and practical clothing with a European feel.
- Fin & Vince – Charming, timeless, and heirloom quality basics.
- Go Gently Nation – Gorgeous, gauzy basics made sustainably in the USA. Quite pricey.
- Wheat – Simple, practical, and sweet Scandinavian clothing for kids. Ships from Canada.
- Gap – Classic Americana style (that can sometimes be hit or miss.)
- Monica + Andy – Easy basics in super soft organic fabrics.
- Riley + Cru – Comfortable, artful, imaginative prints and patterns in subtle and beautiful colors. Definitely on the pricier side.
The Best Infant & Toddler Boy Outerwear
-
- Patagonia – Extremely well-made (and trendy!) outdoor clothing.
- Wheat – Simple, practical, and sweet Scandinavian clothing for kids. Ships from Canada.
- Zara – Affordable, stylish, and practical clothing with a European feel.
- The North Face – Well-made outdoor clothing.
- H&M – Affordable, stylish, and practical clothing with a European feel.
- Mori – Well-made “pramsuits” in simple colors.
- Gap – Classic Americana style (that can sometimes be hit or miss.)
Beautifully Curated
Infant & Toddler Clothing Shops
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- Maisonette – A bunch of children’s luxury brands and independent boutiques aggregated into one highly curated, upscale space.
- Fawn Shoppe – Whimsical and wearable clothing from independent brands, featuring clean lines, simple detailing, occasional irreverence, playful graphics, and ethical manufacturing (with higher price points to match.)
- BabyShop.com – The epitome of Nordic style. Ships from Sweden.
- House of Kids – Upscale Scandinavian children's clothing. Ships from Denmark.
- Spearmint Love – Soft and whimsical pieces.
- Nordstrom – Huge, well-curated selection of everything from basics to outerwear.
- Smallable – Whimsical, beautifully curated kidswear with a distinctly European vibe. Ships from abroad.
- The Tot – Stylish kidswear from luxury brands, including both maximalist and minimalist pieces.
- Little Minimalist – Beautiful, well-made, wearable basics with a minimalist vibe. Ships from Canada.
- Mama Owl – Beautifully made natural clothes for kids. Ships from the UK.
Hit or Miss
Budget Picks
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- Old Navy – Great for summer basics like tanks and shorts.
- Carter’s – Quality baby girl leggings and some simple basics are the diamonds in the rough.
- Cat & Jack (Target) – You can find some adorable styles if you hunt beyond the trite graphics and unattractive colors.
On the Pricier Side
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- Peek Kids – Playful, comfortable clothing in on trend colors.
- Bardot Junior – Whimsical, playful, but not entirely practical clothing from an Australian powerhouse. (This is a great spot to look for formalwear!)
- Miles Baby – Sporty, well-made, gender neutral basics in trendy patterns.
- Mini Boden – Bright, patterned clothing with a distinctly British feel.
- Egg by Susan Lazar – Sometimes sweet, sometimes overly frilly, and often quite pricey.
- Tea Collection – Globally inspired and well-made basics. (Just beware the prints and especially the graphics, which are quite conspicuous.)
- Splendid – Comfy, casual, and often too much of both of those things.
- Mini Rodini – Baby basics in artful (but also sometimes kind of ridiculous) prints.
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Note: There is no one universal “best,” especially when it comes to parenting. These are “The Best Clothing Brands” based on Also Mom's strict criteria, detailed here.